Cold Cereal by Adam Rex, Hardcover | Barnes & Noble
Cold Cereal

Cold Cereal

4.5 13
by Adam Rex

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Cold Cereal Facts Serving size 1 chapter Number of servings 40
Primary human characters 3
Scottish Play Doe, aka Scottpossible changeling Erno Utz genius Emily Utz supergenius Magical creatures at least 3
Mick Leprechaun (or Clurichaun)
Harvey Pooka (rabbit-man)
Biggs indeterminate origin (hairy, large)
Evil organizations 1


Cold Cereal Facts Serving size 1 chapter Number of servings 40
Primary human characters 3
Scottish Play Doe, aka Scottpossible changeling Erno Utz genius Emily Utz supergenius Magical creatures at least 3
Mick Leprechaun (or Clurichaun)
Harvey Pooka (rabbit-man)
Biggs indeterminate origin (hairy, large)
Evil organizations 1
Goodco Cereal CompanyPurveyor of breakfast foods aspiring to world domination Adventure 75%
Diabolical Schemes 40%
Danger 57%
Legend 20%
Magic 68%
Humor 93%
Puzzles 35%
Mystery 49%

Not a significant source of vampires.

May contain nuts.

Daily values based on individual interest. Reader's estimation of value may be higher or lower, depending on your tolerance for this sort of thing.

Editorial Reviews

Publishers Weekly
Mythology and magic collide with breakfast cereal in this dry-humored adventure from Rex (Fat Vampire), first in a planned trilogy. When sixth-grader Scottish Play Doe—who understandably prefers to be called Scott—moves to the small town of Goodborough, N.J., a community dominated by the Goodco Cereal Company, he starts seeing imaginary creatures. One of them, a world-weary “clurichaun” (akin to a leprechaun) named Mick, claims sanctuary with him, explaining that he’s trying to escape Goodco, which stole his magic. Teaming up with his new friends—superintelligent Emily and practical Erno—Scott investigates the mystery that is Goodco, soon learning the awful and bizarre truth behind the company’s origins and success. With talking rabbit-men, Bigfoot, riddles, and clever riffs on cereal company advertising, it all makes for an intriguing if convoluted tale. Rex takes his magically delicious premise seriously, though, finding the thin line between absurdity and comedy, while giving this story more gravitas and depth than might be expected. The inherent oddities are further played up in Rex’s frequent illustrations, not all seen by PW. Ages 8–12. Agent: Writers House. (Feb.)
Children's Literature - Sue Poduska
Unashamedly silly and fun for all, this is a strange mish mash of magic and reality. Set in the fictional town of Goodborough, New Jersey, home of Goodco Cereal, the story follows Scottish Play Doe and his friends Erno and Emily Utz as they discover the true nature of the cereal factory. Scott has just moved to town and immediately begins seeing pookas and leprechauns through a migraine haze. Of course, not everyone can see these creatures, which makes him question his own sanity. Meanwhile, Erno and Emily are the subjects of numerous tests by their foster father and are watched over by an eight-foot male nanny. From there, the story gets crazy. Naturally, the entire cereal industry is a conspiracy. A father who would be Elton John in a different life, fire-breathing finches, Freemen who sound a lot like Freemasons, dragons, trolls, and Merlin and the Lady of the Lake from King Arthur fame all figure prominently. Wonderful, and equally silly, illustrations accompany the delightful text. Reviewer: Sue Poduska
School Library Journal
Gr 4–8—When Scott sees a guy with a rabbit's head on the way to school, he figures it's just another one of the odd hallucinations he occasionally experiences. It turns out that it's the first of many bizarre events that include a snarky leprechaun, a Bigfoot butler, and a plot to take over the world with breakfast cereal, among other oddities. The story is filled with wildly imaginative elements and clever wisecracks, but the humor is couched within a rich, complex plot that's filled with engaging characters and concepts. The narrative shifts easily between the present-day perils of Scott and his companions and the hefty backstory about the cereal company and the world of magical Fay creatures. The full scope of the multilayered plot unfolds with small and large surprises, incorporating alternate worlds, time travel, and Arthurian legend, along with the cereal cartoons and other silliness. There's humor peppered throughout, even in the action scenes, as when the leprechaun gripes about the 20 quid that Kris Kringle owes him in the midst of a daring rescue. This first book in a trilogy ends with a satisfying triumph for Scott and friends, but plenty of dangers lie ahead if they hope to save both the Fay world and their own. Readers who enjoy fantasies that are equal parts hilarious and exciting will eagerly await the next two in the series.—Steven Engelfried, Wilsonville Public Library, OR
Kirkus Reviews
A motley assortment of human experimental subjects and faerie exiles take on a New Jersey cereal company run by eldritch management for nefarious purposes. With an off-the-wall sensibility that fans of the author's True Meaning of Smekday (2007) will recognize with delight, Rex kicks off a planned trilogy. He brings together sixth-grade outsider Scottish Play Doe (an actor's son, surprise), young genius Erno Utz and his even brighter supposed twin Emily, a crusty old leprechaun and like unconventional allies to be hunted by agents of the huge Goodco Cereal Company--producers of Burlap Crispâ„¢, Honey Frosted Snoxâ„¢. These and similar products enjoy a wild popularity that can be ascribed to the literal truth of the company motto: "There's a Little Bit of Magic in Every Box!" The author tucks in portrait illustrations and hilariously odd TV-commercial storyboards, along with a hooded Secret Society, figures from Arthurian legend, magical spells and potions, a certain amount of violence, many wonderful throwaway lines ("Yeh may have a tarnished glamour about yeh, sure. Like a celebrity's daughter.") and tests of character with often surprising outcomes. All in all, it's a mad scramble that culminates in the revelation of a dastardly plot that will require sequels to foil. A massive explosion at the end only sets that evil scheme back a bit; stay tuned for further strange and exhilarating developments. (Fantasy. 11-13)
The Horn Book
“An expansive cast of colorful characters (including Merle Lynn, an accountant) keep the surprises coming. Reader interest and suspension of disbelief never flag in this humorous, consistently entertaining, well-spun yarn.”
ALA Booklist
“Rex supports his centrifugal imagination with tight storytelling, effervescent characterization, and strong imagery and metaphor. . . . will leave readers anxious for the sequel.”
Eoin Colfer
“Totally original and wholly brilliant. Adam Rex must be stopped.”
Bruce Coville
“The divinely demented Adam Rex strikes again! Cold Cereal is exciting, strange, and deliciously different. His deft mixing of myth with modernity is flat-out fabulous.”
Jonathan Stroud
“Warning—this book contains the following ingredients in dangerously high quantities: wild fantasy, dynamic action, great satire and silly jokes. It’s as addictive as one of Goodco’s sinister breakfast products—and a whole lot better for you. I loved it. Second helpings, please!”

Product Details

HarperCollins Publishers
Publication date:
Cold Cereal Saga Series
Sales rank:
Product dimensions:
5.60(w) x 8.30(h) x 1.60(d)
770L (what's this?)
Age Range:
8 - 12 Years

Meet the Author

Adam Rex is the author of many books, including the New York Times bestselling picture book Frankenstein Makes a Sandwich, the middle-grade novel The True Meaning of Smekday, and the teen novel Fat Vampire. He currently lives in Arizona with his wife.

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