Cold War Holidays: American Tourism in France / Edition 1

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By focusing on American travel in France after World War II, Endy shows how both the U.S. and French governments actively cultivated and shaped mass tourism to advance their foreign policy agendas. Endy shows that American travels in France became a branch of Cold War foreign policies for both countries.

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Editorial Reviews

From the Publisher
"Impressively researched, fair-minded and frequently entertaining. . . . Provide[s] a fresh and learned perspective on a much studied subject."—American Communist History
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Product Details

  • ISBN-13: 9780807855485
  • Publisher: The University of North Carolina Press
  • Publication date: 5/31/2004
  • Series: New Cold War History Series
  • Edition description: 1
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.10 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Christopher Endy is assistant professor of history at California State University, Los Angeles.

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Table of Contents

Introduction : consumerism, the Cold War, and globalization 1
Ch. 1 Rationed pleasure : leisure before and after the war 13
Ch. 2 Fellow travelers : the rise of tourism in U.S. foreign policy 33
Ch. 3 Radiance or colonization? French divisions over American tourism 55
Ch. 4 Making France save for middle-class Americans : the Marshall plan and the French hotel industry 81
Ch. 5 Pleasure with a purpose : the struggle to create an Atlantic community 100
Ch. 6 The ugly American : the travel boom and the debate over mass culture 125
Ch. 7 The rude French : modernity and hospitality in de Gaulle's France 150
Ch. 8 The dollar challenge : the persistence of consumerism in the 1960s 182
Conclusion : nations and global history 203
Notes 211
Selected bibliography 261
Index 277
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