Cold War Holidays: American Tourism in France / Edition 1

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Overview

Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas.

From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power.

A lively array of voices informs Endy's analysis: Parisian hoteliers and cafe waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

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Editorial Reviews

From the Publisher
"Impressively researched, fair-minded and frequently entertaining. . . . Provide[s] a fresh and learned perspective on a much studied subject."--American Communist History
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Product Details

  • ISBN-13: 9780807855485
  • Publisher: The University of North Carolina Press
  • Publication date: 5/31/2004
  • Series: New Cold War History Series
  • Edition description: 1
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.10 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Christopher Endy is assistant professor of history at California State University, Los Angeles.
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Table of Contents

Acknowledgments
Abbreviations
Introduction : consumerism, the Cold War, and globalization 1
Ch. 1 Rationed pleasure : leisure before and after the war 13
Ch. 2 Fellow travelers : the rise of tourism in U.S. foreign policy 33
Ch. 3 Radiance or colonization? French divisions over American tourism 55
Ch. 4 Making France save for middle-class Americans : the Marshall plan and the French hotel industry 81
Ch. 5 Pleasure with a purpose : the struggle to create an Atlantic community 100
Ch. 6 The ugly American : the travel boom and the debate over mass culture 125
Ch. 7 The rude French : modernity and hospitality in de Gaulle's France 150
Ch. 8 The dollar challenge : the persistence of consumerism in the 1960s 182
Conclusion : nations and global history 203
Notes 211
Selected bibliography 261
Index 277
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