Collapse of Distinction

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Can your customers tell the difference between you and the competition?

It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big...

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Overview

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before.

Can your customers tell the difference between you and the competition?

It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.

If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.

Endorsements

"In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." — Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly

"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." — Jeffrey Gitomer, author of The Little Red Book of Selling

"The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" — Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning

"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." — Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie

“I could not stop reading…making notes…writing our staff and our suppliers…about the ideas I’ve learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." —Ty Boyd, Founder and Chairman, Executive Learning Systems

"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain’s new book teaches how to answer that question—the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It

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Product Details

  • ISBN-13: 9781595553454
  • Publisher: Nelson, Thomas, Inc.
  • Publication date: 2/23/2010
  • Pages: 272
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.70 (d)

Meet the Author

Scott McKain is the Co-founder and Principal of The Value Added Institute. His latest book, Collapse of Distinction, was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. He has appeared on FOX News Network as an Analyst and Commentator.

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Table of Contents

Introduction xi

1 How Did We Get in This Mess? 1

2 Why Don't I Like My Work Anymore? 27

3 The Avenues of Differentiation 45

4 The Ebert Effect 69

5 The First Cornerstone: Clarity 81

6 The Second Cornerstone: Creativity 111

7 The Third Cornerstone: Communication 153

8 The Fourth Cornerstone: Customer-Experience Focus 183

9 Different Is Better 215

Resources 227

Notes 233

Acknowledgments 239

About the Author 243

Index 245

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Customer Reviews

Average Rating 4.5
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