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College English and Business Communication / Edition 10
     

College English and Business Communication / Edition 10

by Sue Camp, Marilyn Satterwhite
 

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ISBN-10: 0073397121

ISBN-13: 9780073397122

Pub. Date: 01/10/2014

Publisher: McGraw-Hill Education

Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World.
.

College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the

Overview

Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World.
.

College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the application of these communication skills in the workplace such as e-mails and reports. College English and Business Communication closes with business use of technology, presentations, and employment communication. Rich in supplements, its activity workbook leads students to apply essential skills, leaving them doubly prepared for communicating in college and business.

Combined with its digital component, it nurtures students' writing and presentation abilities, which are necessary for the interconnected world.

Product Details

ISBN-13:
9780073397122
Publisher:
McGraw-Hill Education
Publication date:
01/10/2014
Edition description:
New Edition
Pages:
688
Product dimensions:
8.40(w) x 10.80(h) x 1.10(d)
Age Range:
18 Years

Table of Contents

Unit One: Introduction to Communication
Chapter 1: Communicating in Everyday Life

Section 1.1 Elements of Communication
Section 1.2 The Communication Skills: Listening, Speaking, Reading, and Writing
Section 1.3 Communicating in the Business Environment

Chapter 2: Interpreting Communication

Section 2.1 The Basics of Nonverbal Communication
Section 2.2 Learning the Basics of Listening
Section 2.3 Listening in Casual and Business Settings
Section 2.4 Reading Business Documents

Chapter 3: Communicating Globally

Section 3.1 Domestic and International Communication
Section 3.2 Ethics and Professional Courtesy in Business Communication
Section 3.3 Nondiscriminatory Language

Unit Two: Developing Language Skills

Chapter 4: Exploring Language Elements

Section 4.1 The Parts of Speech
Section 4.2 The Sentence
Section 4.3 Verbs
Section 4.4 Predicate Agreement

Chapter 5: Mastering Nouns and Pronouns

Section 5.1 Nouns: Plural Forms
Section 5.2 Nouns and Pronouns: Possessive Forms
Section 5.3 Pronouns: Nominative and Objective Forms

Chapter 6: Expanding Language Skills

Section 6.1 Conjunctions
Section 6.2 Prepositions
Section 6.3 Adjectives
Section 6.4 Adverbs

Unit Three: Developing Writing Skills

Chapter 7: Applying the Mechanics of Style

Section 7.1 Sentence Enders
Section 7.2 Commas
Section 7.3 Semicolons, Colons, and Dashes
Section 7.4 Quotation Marks, Parentheses, and Apostrophes

Chapter 8: Sharpening Writing Skills

Section 8.1 Using Words Effectively
Section 8.2 Mastering Spelling Techniques
Section 8.3 Structuring Phrases and Clauses
Section 8.4 Writing Effective Sentences
Section 8.5 Building Effective Paragraphs
Section 8.6 Revising, Editing, and Proofreading

Unit Four: Applying Communication Skills

Chapter 9: Writing E-mails, Memos, and Letters

Section 9.1 Planning and Organizing Messages
Section 9.2 Writing E-mails and Memos
Section 9.3 Formatting Business Letters
Section 9.4 Informing and Requesting
Section 9.5 Responding to Requests

Chapter 10: Writing Specific Communications

Section 10.1 Persuasive Communication
Section 10.2 Claim and Adjustment Messages
Section 10.3 Public Relations Letters
Section 10.4 Social-Business Communications
Section 10.5 Form Paragraphs, Form Letters, and Templates

Chapter 11: Preparing and Writing Reports

Section 11.1 Technology and Reports
Section 11.2 Writing Informal Reports
Section 11.3 Writing Formal Reports
Section 11.4 Keeping Meeting Records
Section 11.5 Preparing News Releases

Unit Five: Communicating in a Business Environment

Chapter 12: Working with Technology

Section 12.1 The Role of Technology in Communication
Section 12.2 Using Technology to Communicate
Section 12.3 Communicating with the World
Section 12.4 Communication Technology at Work

Chapter 13: Communicating With Customers

Section 13.1 The Importance of Good Customer Service
Section 13.2 Maintaining Good Customer Service
Section 13.3 Improving Contact with Customers
Section 13.4 Responding to Customer-Service Needs

Chapter 14: Developing Presentation Skills

Section 14.1 Basics of Oral Communication
Section 14.2 Communicating in Groups, Teams, and Meetings
Section 14.3 Formal and Informal Presentations
Section 14.4 Using Visual Aids and Technology

Unit Six: Searching for Jobs and Writing Resumes

Chapter 15: Searching for Jobs

Section 15.1 Job Search Skills
Section 15.2 Resumes—Chronological, Functional, Combination, and Scannable
Section 15.3 Application Letter and Application Form
Section 15.4 Employment Portfolio

Chapter 16: Interviewing and Employment Issues

Section 16.1 Preparing for the Interview
Section 16.2 Interviews and Interview Questions
Section 16.3 Communication Skills During the Interview
Section 16.4 After the Interview
Section 16.5 Requesting and Promotion or Compensation Increase
Section 16.6 Keeping and Leaving Positions

Appendix
Glossary

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