College Entrepreneur Handbook: Ideas for a College-Based Businessby Jonathan Reed Aspatore
Outlines on a collegiate level the basics of starting a business. Readers will find a discussion of The Business Idea, The Business Plan, The Marketing Plan, The Financial Plan, and legal and Tax Issue. It also contains 50 ideas that can be used on almost any campus, as well as over twenty case studies in the form of interviews. Worksheets, charts, and sample forms are provided.
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