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Color and Cognition in MesoAmerica: Constructing Categories as Vantages

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This book presents the results of the Mesoamerican Color Survey, which Robert E. MacLaury conducted in 1978-1981. Drawn from interviews with 900 speakers of some 116 Mesoamerican languages, the book provides a sweeping overview of the organization and semantics of color categorization in modern Mesoamerica. Extensive analysis and MacLaury's use of vantage theory reveal complex and often surprising relationships among the ways languages categorize colors. His findings offer valuable cross-cultural data for all ...
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Overview

This book presents the results of the Mesoamerican Color Survey, which Robert E. MacLaury conducted in 1978-1981. Drawn from interviews with 900 speakers of some 116 Mesoamerican languages, the book provides a sweeping overview of the organization and semantics of color categorization in modern Mesoamerica. Extensive analysis and MacLaury's use of vantage theory reveal complex and often surprising relationships among the ways languages categorize colors. His findings offer valuable cross-cultural data for all students of Mesoamerica. In addition, because color and its categorization is a human universal, the model he proposes will be of interest to all linguists and cognitive scientists working on theories of categorization more generally.
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Editorial Reviews

Booknews
Though MacLaury (U. of Arizona) does not bear a name drawn from any of the 100 plus indigenous languages of Mexico and Central America, he provides an anthropologist's cross-cultural analysis of the results of his Mesoamerica Color Survey (1978-81). Color in this case refers to cognitive and semantic categories. Because such color categorization is universal, his data-based Vantage Theory should be of interest to linguists and cognitive scientists devising general theories. His modification of the prevailing Berlin-Kay theory of universal focal color order aims to accommodate both unique and related categorization characteristics of languages. Presents conceptual and material equipment, issues in ethnography, typology of relations, glossary, and language index. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780292751934
  • Publisher: University of Texas Press
  • Publication date: 1/28/1997
  • Edition description: FAC
  • Edition number: 1
  • Pages: 616
  • Product dimensions: 6.08 (w) x 9.14 (h) x 1.56 (d)

Table of Contents

Foreword
Preface
Acknowledgments
Permissions
Conventions
Pt. 1 Preliminaries 1
1 Conceptual and Material Equipment 3
2 Issues in Color Ethnography 15
3 Descriptive Method 76
4 Axioms 86
Pt. 2 Viewpoint and Category Change: A Continuous Typology of Relations 109
5 Coextensive Semantic Ranges 111
6 Vantages 130
7 Category Division 194
Pt. 3 Further Dynamics, Reflectivity, and Complex Categorization 219
8 Skewing and Darkening 221
9 Submerged Versus Reflective Categorization 264
10 Crossover 292
11 Transference Versus Diffusion: Mesoamerica Compared with the World 333
Pt. 4 Conclusion 377
12 Color and Categorization 379
App. I Inventory of Data, Collaborators, Languages, and Locations 395
App. II Linguistic Relations 408
App. III Technical Information 414
App. IV A Cognitive Ceiling of Eleven Basic Color Terms 419
App. V North and South of Mesoamerica 430
App. VI Data Organization Methods 434
App. VII Inventory of Observations 449
App. VIII Formulae 458
Notes 463
Glossary 505
Bibliography 539
Name Index 593
Language Index 602
Subject Index 607
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