Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

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by Terry Stone
     
 


Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.

Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of

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Overview


Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.

Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.

Product Details

ISBN-13:
9781592531929
Publisher:
Rockport Publishers
Publication date:
01/01/2006
Pages:
240
Product dimensions:
9.00(w) x 9.00(h) x 0.94(d)

Meet the Author

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

Table of Contents

Introduction6
Chapter 1What is Color? Apparent Color The Properties of Color8
Chapter 2Color Theory: History of Color Theory Color Harmony16
Chapter 3Color Meanings: Color Index24
Chapter 4Ten Rules of Color32
1Convey Information34
2Create Color Harmony40
3Attract and Hold Attention46
4Remember That Context Is Everything52
5Consider That Experimentation Is Key58
6Know That People See Color Differently64
7Assist in Mnemonic Value70
8Think About Composition76
9Use Standardized Color Systems82
10Understand Limitations88
Chapter 5Color Systems95
Thinking About Color Systems: Trends and Forecasting96
Color Systems in Art and Design History98
Some Inspirations for a Sample of AdamsMorioka's Palettes102
11Color Systems104
Chapter 6Color Talk: Talking About Color in Design126
Chapter 7Case Studies134
AdamsMorioka: Beverly Hills, CA, USA136
Brand New School: Santa Monica/New York, USA144
Chimera Design: St. Kilda, Victoria, Australia150
Dynamo: Dublin, Ireland154
Fauxpas Grafik: Zurich, Switzerland160
Green Dragon Office: Los Angeles, USA164
Johnson banks: London, UK168
Uwe Loesch: Erkath, Germany174
Lorenc + Yoo Design: Atlanta, USA178
LUST: The Hague, Netherlands182
Methodologie, Inc.: Seattle, USA188
Morla Design: San Francisco, USA194
Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USA200
Pentagram Design, Ltd.: London, UK208
Segura, Inc.: Chicago, USA214
Steinbranding: Buenos Aires, Argentina220
Gallery226
Glossary: Common Color Terms236
Directory of Contributors238
Bibliography Web Resources240
About the Authors240

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