Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

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Overview


Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.

Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.

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Product Details

  • ISBN-13: 9781592531929
  • Publisher: Rockport Publishers
  • Publication date: 1/1/2006
  • Pages: 240
  • Product dimensions: 9.00 (w) x 9.00 (h) x 0.94 (d)

Meet the Author

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

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Table of Contents

Introduction 6
Chapter 1 What is Color? Apparent Color The Properties of Color 8
Chapter 2 Color Theory: History of Color Theory Color Harmony 16
Chapter 3 Color Meanings: Color Index 24
Chapter 4 Ten Rules of Color 32
1 Convey Information 34
2 Create Color Harmony 40
3 Attract and Hold Attention 46
4 Remember That Context Is Everything 52
5 Consider That Experimentation Is Key 58
6 Know That People See Color Differently 64
7 Assist in Mnemonic Value 70
8 Think About Composition 76
9 Use Standardized Color Systems 82
10 Understand Limitations 88
Chapter 5 Color Systems 95
Thinking About Color Systems: Trends and Forecasting 96
Color Systems in Art and Design History 98
Some Inspirations for a Sample of AdamsMorioka's Palettes 102
11 Color Systems 104
Chapter 6 Color Talk: Talking About Color in Design 126
Chapter 7 Case Studies 134
AdamsMorioka: Beverly Hills, CA, USA 136
Brand New School: Santa Monica/New York, USA 144
Chimera Design: St. Kilda, Victoria, Australia 150
Dynamo: Dublin, Ireland 154
Fauxpas Grafik: Zurich, Switzerland 160
Green Dragon Office: Los Angeles, USA 164
Johnson banks: London, UK 168
Uwe Loesch: Erkath, Germany 174
Lorenc + Yoo Design: Atlanta, USA 178
LUST: The Hague, Netherlands 182
Methodologie, Inc.: Seattle, USA 188
Morla Design: San Francisco, USA 194
Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USA 200
Pentagram Design, Ltd.: London, UK 208
Segura, Inc.: Chicago, USA 214
Steinbranding: Buenos Aires, Argentina 220
Gallery 226
Glossary: Common Color Terms 236
Directory of Contributors 238
Bibliography Web Resources 240
About the Authors 240
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