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Color Graphics: The Power of Color in Graphic Design

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Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has strong emotional connotations: yellow stands in for cowards, red for traitors, and green for environmentalists. Over time color has become an instant messenger. Color Graphics features stunning new work from top international designers and ...
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Overview

Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has strong emotional connotations: yellow stands in for cowards, red for traitors, and green for environmentalists. Over time color has become an instant messenger. Color Graphics features stunning new work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is explored in brief text that includes comments from the designers about the key role color plays in their work. This collection is a must-have for any designer, student or professional, creative or corporate. Additional text from leading color expert Leatrice Eiseman explores color on a more global level. Eiseman addresses topics such as where color forecasts come from, consumers' reactions to specific colors, and the role color plays in design for children.
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Editorial Reviews

Booknews
The latest work from top international graphic designers is showcased here to demonstrate the power of color. Each piece is accompanied by brief text that includes comments from the designers about the role color plays in their work. Additional text explores color on a global level, looking at color forecasts, consumers' reactions to specific colors, and the role color plays in design for children. Triedman teaches color, applied color, and the psychology of color, design, and visual merchandising at Rhode Island School of Design. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781592530892
  • Publisher: Rockport Publishers
  • Publication date: 10/28/2004
  • Pages: 176
  • Product dimensions: 9.00 (w) x 11.00 (h) x 0.50 (d)

Table of Contents

Introduction 9
Color That Persuades 11
Color That Changes Your Perspective 39
Color with a Primary Message 77
Color That Evokes Emotion 125
Directory 174
About the Authors 176
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