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Color Harmony: Packaging

Overview

Includes CD-ROM companion

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color...

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Rockport 2008 Other New. Color Harmony S.. Col. Illustrations. Intended for professional and scholarly audience. *****PLEASE NOTE: This item is shipping from an authorized ... seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

Includes CD-ROM companion

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice.

This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

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Product Details

  • ISBN-13: 9781592534029
  • Publisher: Rockport Publishers
  • Publication date: 7/1/2008
  • Edition description: w/ CD-Rom
  • Pages: 256
  • Product dimensions: 6.50 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Jim Mousner (Houston, TX) founded Origin Design in 1997. His work has been included in publications such as Print, HOW, and Emigre, and he has been published in books including Metalheart. Mousner has served on the board of the Houston chapter of AIGA, the former Texas Chapter of AIGA, and is currently on the advisory panel for the School of Art and the College of Architecture at the University of Houston. He is also currently serving as chairman of the Graphics Alumni Partnership of the University of Houston, an alumni-based organization for the graphic communications program, an effort which he has led from its inception.

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Table of Contents

Introduction 8

Color at Work: Packaging Case Studies 11

Fossil 12

Izze Soda 13

Flood 14

Siren/Gypsy 15

Boddington's 16

Maxfli 17

Pisto Listo 18

DTP Typometer 19

Umpqua Bank 20

Sola 21

Multidimensional Color 22

Color is the Experience 24

Powerful 26

Rich 36

Romantic 46

Earthy 56

Friendly 66

Soft 76

Welcoming 86

Elegant 96

Trendy 106

Fresh 116

Traditional 126

Refreshing 136

Tropical 146

Classic 156

Calm 166

Regal 176

Energetic 186

Subdued 196

Professional 206

Pure 216

Graphic 226

Process Color Formulas 236

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