Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work by Mine Design, Christopher Simmons, Tim Belonax |, Paperback | Barnes & Noble
Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work
  • Alternative view 1 of Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work
  • Alternative view 2 of Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work

Color Harmony: Logos: More Than 1,000 Color Ways for Logos that Work

by Mine Design, Christopher Simmons, Tim Belonax
     
 

View All Available Formats & Editions


Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process,

Overview


Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Product Details

ISBN-13:
9781592532445
Publisher:
Rockport Publishers
Publication date:
06/28/2006
Series:
Color Harmony Series
Pages:
160
Product dimensions:
6.75(w) x 9.00(h) x 0.56(d)

Meet the Author


Christopher Simmons, founding principal of MINE, is a designer, writer, and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and is a frequent lecturer on design issues at colleges, universities, and professional organizations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). His first book on identity design, Logo Lab, is due to be released in fall 2005.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >