Color Harmony: Logos (PagePerfect NOOK Book)

Color Harmony: Logos (PagePerfect NOOK Book)

by Christopher Simmons
     
 

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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but…  See more details below

Overview

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

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Product Details

ISBN-13:
9781610601658
Publisher:
Rockport Publishers
Publication date:
06/01/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
18 MB
Note:
This product may take a few minutes to download.

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