Color Management: A Comprehensive Guide for Graphic Designers

Overview


Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, ...
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Overview


Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
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Product Details

  • ISBN-13: 9781581159165
  • Publisher: Skyhorse Publishing
  • Publication date: 5/15/2012
  • Edition description: Reprint
  • Pages: 224
  • Sales rank: 1,382,350
  • Product dimensions: 8.60 (w) x 10.90 (h) x 0.80 (d)

Meet the Author

John T. Drew is currently a full professor at California State University, Fullerton. He is the coauthor of Acuity 1.0, Color Management for Logos, Color Management for Package Design, and Choosing Color for Logos & Packaging. He is the author of The Effects of Distance, Typographic Form, Color, and Motion On 20/20 Vision and Acuity Color Matching System. Professor Drew is the coeditor of Design Education in Progress: Process and Methodology, and a member of the editorial board of directors for Design Behaviors.

Sarah A. Meyer is chair of the Art Department and professor of graphic design at California State Polytechnic University, Pomona. She has taught at Virginia Commonwealth University in Richmond, the University of Utah, California State University, Fullerton, and has been a visiting professor of visual communications and motion graphics at Virginia Commonwealth University in Qatar. She is coeditor for the book series Design Education in Progress: Process and Methodology and Design Behaviors.

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Table of Contents

The terminology of color 9
Basic color theories 83
Additive color theory 84
Subtractive color theory 87
3-D color theory 90
The creation of color wheels 105
The spectral range of color wheels 106
Expanding the color wheel 110
Color legibility 113
Readability 114
Legibility 119
Contrast 122
Warm and cool colors 140
The color matrix 145
Utilizing field colors with text type 147
Color calibration and overprinting 149
Color sinking and overprinting 154
Quality of color proofs 162
Color prepress and printing 169
Dot gain 170
Undercolor removal 172
Pixels, lines, and dots per inch 174
Bit depth range and raw formatting 177
Printing order 178
Color correcting images for press 180
Type reversals and knockouts with solids, tints, and shades 191
Behavioral effects of color 195
Micro color responses 196
Macro color associations 200
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