Color - Messages & Meanings: A PANTONE Color Resource

Overview

From the Author of the Bestselling PANTONEr Guide to Communicating with ColorFeatures up-to-date color combination guidelines

Includes printing formulas for reproduction of 4-color process and the PANTONEr equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in...

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Overview

From the Author of the Bestselling PANTONEr Guide to Communicating with ColorFeatures up-to-date color combination guidelines

Includes printing formulas for reproduction of 4-color process and the PANTONEr equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

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Product Details

  • ISBN-13: 9780971401068
  • Publisher: F+W Media
  • Publication date: 11/29/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 144
  • Sales rank: 401,014
  • Product dimensions: 10.64 (w) x 11.00 (h) x 0.42 (d)

Meet the Author

Leatrice Eiseman is the executive director of the PANTONEĀ® color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted April 24, 2008

    It's good, but not as good as the original

    This book is a handy guide to understanding the colors you need for evoking a particular feeling or communicating a message but it is not as good as Eiseman's first book of the same topic: Pantone Guide to Communicating with Color. That book is sheer genius. Good for non-designers, it's simple to understand and simple to implement.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted February 9, 2011

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    Posted December 31, 2009

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    Posted May 24, 2010

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