Colour

Colour

5.0 1
by Gavin Ambrose, Paul Harris
     
 

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic

Overview

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

Product Details

ISBN-13:
9782940373314
Publisher:
Bloomsbury Academic
Publication date:
04/01/2006
Series:
Basics Design Series
Edition description:
New Edition
Pages:
176
Product dimensions:
6.29(w) x 9.05(h) x 0.59(d)

Meet the Author

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

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Colour 5 out of 5 based on 0 ratings. 1 reviews.
Louis05 More than 1 year ago
I read this book alongside 'Basics Design: Layout'. Both are fantastic reference books; ideal for someone starting out in design and also as a book to return back to. Although clearly written with the graphic design student in mind, I think these two titles are fantastic for anyone interested in publishing, the media, art or design. The book covers many areas of colour theory with the images in the book allowing the reader to think about the use of colour and how this works in commercial design. The layout and organisation of the book ensures clarity in what can be a difficult subject to fully understand.