Combating AIDS: Communication Strategies in Action

Combating AIDS: Communication Strategies in Action

by Arvind M. Singhal, Everett M. Rogers
     
 

ISBN-10: 076199727X

ISBN-13: 9780761997276

Pub. Date: 01/14/2003

Publisher: SAGE Publications

'This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if

…  See more details below

Overview

'This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil Mc Kee, Senior Technical Advisor for HIV//AIDS and Adolescent Health, Johns Hopkins University

HIV//AIDS is a matter of global concern. The world is now more than 20 years into the HIV//AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally.

Read More

Product Details

ISBN-13:
9780761997276
Publisher:
SAGE Publications
Publication date:
01/14/2003
Pages:
426
Product dimensions:
5.50(w) x 8.50(h) x (d)

Table of Contents

Preface
History of the AIDS Epidemic
AIDS Advocacy and Policies
AIDS Drugs
Targeting Unique Populations
Cultural Strategies
Overcoming Stigma
Entertainment-Education
Monitoring and Evaluation
Lessons Learned about Combating HIV/AIDS
References
Index

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >