Come Together: The Business Wisdom of the Beatles by Richard Courtney, George Cassidy | | Hardcover | Barnes & Noble
Come Together: The Business Wisdom of the Beatles

Come Together: The Business Wisdom of the Beatles

by Richard Courtney, George Cassidy
     
 

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As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart.

Overview

As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.

Editorial Reviews

From the Publisher
“[A] Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere.” —The New York Times

“The insight and wisdom Courtney and Cassidy have drawn from the Beatles Brand . . . and pulled into Come Together will surely give savvy and season to aid those who look to be legendary in their chosen field.” —LOUISE HARRISON, sister to George Harrison

“Richard and George's book is a great way to follow a Fab formula for success.” —JOE JOHNSON, host of the nationally syndicated Beatle Brunch Radio Show

“An entertaining and compelling case for the Beatles as business models.” —KEN PAULSON, columnist and host of TV’s Speaking Freely

“Perhaps one of the most useful business books written in ages, Come Together is the perfect balance between an enjoyable read and a valuable resource.” —WILLIAM S. DECKER, Founder and Managing Member of Decker Wealth Management, LLC

“Beatles scholar Richard Courtney and business writer George Cassidy illustrate in this insightful how-to guide how the Beatles seized control of their careers—and how you can, too.” —MICHAEL MCCALL, veteran music journalist and editor at the Country Music Hall of Fame and Museum

“I never thought anyone could come up with a new view of the Beatles’ story, but Richard and George have and give fresh insight to Beatles business.” —TONY BRAMWELL, author of Magical Mystery Tour and former CEO of Apple Records and Apple Films

"One of the most innovative books ever on the Beatles." —Larry Kane, author of Ticket To Ride and Lennon Revealed

Product Details

ISBN-13:
9781596528086
Publisher:
Turner Publishing Company
Publication date:
03/21/2011
Pages:
306
Product dimensions:
6.40(w) x 9.10(h) x 1.50(d)

Meet the Author

Richard Courtney, a dedicated Beatles collector with an encyclopedic knowledge of Beatles history, is the founder of the Fab Four Festival, which attracts top Beatles speakers and fans from across the globe. An alumnus of the University of the South, Courtney is a columnist, author, and real estate broker who lives and works in Nashville. George Cassidy is a working songwriter, using vintage recording equipment that gives him firsthand insight into the Beatles’ creative process in the studio. A business writer and analyst who has worked with blue-chip companies like Deloitte Touche Tohmatsu, his work has been translated into six languages and has twice won the highest possible honor from the Society for Technical Communication. A graduate of Harvard University, he lives with his wife and two sons in Nashville.

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