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Come Together: The Business Wisdom of the Beatles [NOOK Book]

Overview

As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is...
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Come Together: The Business Wisdom of the Beatles

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Overview

As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.
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Product Details

  • BN ID: 2940012245649
  • Publisher: Turner Publishing Company KY
  • Publication date: 3/11/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 285 KB

Meet the Author

Richard Courtney, a dedicated Beatles collector with an encyclopedic knowledge of Beatles history, is the author of I Never Saw a Beatle and founder of the Nashville Fab Four Festival, which attracts top Beatles speakers and fans from across the country. An alumnus of the University of the South, Courtney is also a columnist and real estate broker who lives and works in Nashville.

George Cassidy is a working songwriter, using vintage recording equipment that gives him firsthand insight into the Beatles’ creative process in the studio. A business writer and analyst who has worked with blue-chip companies like Deloitte Touche Tohmatsu, his work has been translated into six languages and has twice won the highest possible honor from the Society for Technical Communication. A graduate of Harvard University, he lives with his wife and two sons in Nashville.
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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted March 5, 2011

    Fun to read, full of good information and advice

    This is a great book - fun to read and full of good information & advice. As a business management book, it does a great job of presenting solid business principles in an interesting (and memorable) way. As a book on the Beatles, it provides a host of unique stories about the story of how they "came together" to become such a success. The format of the book makes for easy reading, with short chapters each focused on a specific business topic and illustrated by a snippet of Beatles history. I found myself looking forward each day to reading a quick chapter or two, and often found myself thinking back during the day to what I had read earlier. Is this book a comprehensive textbook of business strategy? No. Is it a comprehensive history of the Beatles? No. Instead, it is an enjoyable read and certain to both (1) remind you of some business principles deserving attention, & (2) provide a number of interesting stories about how the Beatles made it to the top.

    1 out of 1 people found this review helpful.

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  • Posted June 29, 2011

    more from this reviewer

    Fresh Look!

    What a great new look at the Beatles career! I have never read a book on the Fab Four written from this angle....

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 12, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 10, 2011

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

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