Created through a "student-tested, faculty approved" review process, COMM is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes to help you review the most important concepts, downloadable flash cards, interactive video, Audio Study Tool review downloads, and Speech Builder Express 3.0 features that let you study wherever you are, whenever you have time. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students like you. From its abbreviated, no-nonsense title, to its useful content and engaging style, COMM is the perfect introductory speech communication text for modern learners.
"I think the students will love the color, the engaging aspects of the layout. The most appealing thing to my colleagues will be that it is engaging for their students and they will be more likely to read the text."
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.
Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.
1. Communication Perspectives. 2. Perception of Self and Others. 3. Communicating Verbally. 4. Communicating through Nonverbal Behaviors. 5. Communicating across Cultures. 6. Communicating in Relationships. 7. Listening and Responding. 8. Developing Intimacy in Relationships: Self-Disclosure, Feedback, and Conflict Resolution. 9. Interviewing. 10. Participating in Group Communication. 11. Members' Roles and Leadership in Groups. 12. Developing Your Topic and Doing Your Research. 13. Organizing Your Speech. 14. Adapting Verbally and Visually. 15. Overcoming Speech Apprehension by Preparing Delivery. 16. Informative Speaking. 17. Persuasive Speaking.