Commercial Culture: The Media System and the Public Interest (Second Edition) / Edition 2

Commercial Culture: The Media System and the Public Interest (Second Edition) / Edition 2

by Leo Bogart
     
 

ISBN-10: 0765806053

ISBN-13: 9780765806055

Pub. Date: 08/14/2000

Publisher: Transaction Publishers

American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. Commercial Culture focuses not on the glories of the media, but on what is wrong

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Overview

American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. Commercial Culture focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better.

This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate.

Commercial Culture is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

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Product Details

ISBN-13:
9780765806055
Publisher:
Transaction Publishers
Publication date:
08/14/2000
Edition description:
New Edition
Pages:
416
Product dimensions:
6.00(w) x 9.00(h) x 0.93(d)

Table of Contents

Preface to the Transaction Edition
Acknowledgments
Introduction3
IFundamentals
1What Are "The Media?"15
2The Media System33
IIAdvertising as the Driving Force
3The Presence of Advertising65
4Paying the Piper, Calling the Tune93
5Advertising by the Numbers122
IIIFlaws and Failures of Commercial Culture
6The Pursuit of Sensation143
7The News as Entertainment174
8Believing in the Make-Believe203
IVDynamics of Commercial Culture
9The Manufacture of Taste221
10Managing Commercial Culture247
11Media Support and Media Substance266
VIs There a Better Way?
12Reform, Restructure, or Leave It Be?287
AppA Note on the Measurement of Expenditures on Media325
Notes328
Index371

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