Commercial Culture: The Media System and the Public Interest (Second Edition) / Edition 2

Paperback (Print)
Buy New
Buy New from BN.com
$36.24
Used and New from Other Sellers
Used and New from Other Sellers
from $8.11
Usually ships in 1-2 business days
(Save 78%)
Other sellers (Paperback)
  • All (4) from $8.11   
  • New (3) from $39.73   
  • Used (1) from $8.11   

Overview

American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. Commercial Culture focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better.

This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate.

Commercial Culture is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

Read More Show Less

Editorial Reviews

From the Publisher

"Drawing upon both an immense experience and focused social science research, Leo Bogart has long been our premier social critic of the mass media. Commercial Culture is by all odds the most deeply informed and telling critique of mass culture in this timid time of political correctitude."

—Robert K. Merton, Columbia University

"This remarkably readable, clear-sighted book thoroughly surveys the vast landscape of commercial media, both print and electronic. Leo Bogart's intelligent insights and sound proposals for change reflect a unique combination of scholarly research and years of practical experience on the frontline of the newspaper, advertising, and television wars."

—Lawrence K. Grossman, former president, NBC News and PBS

Publishers Weekly - Publisher's Weekly
Bogart delivers on his promise to describe what is wrong with America's media system. While he has critical comments for all aspects of America's media, he reserves his most cutting observations for television, which he maintains violates its public duty by offering uninformative entertainment shows and newsless news programs. Bogart attributes the deficient state of television, as well as the other major media, to the quest for large audiences and profits. Concentration of media companies also comes in for its share of blame. Bogart argues that with the different forms of media-including book, newspaper and magazine publishing-coalescing into one giant system, this is a crucial time for vigorous public debate over the future of America's media. While some of Bogart's book trods old terrain and other sections are a bit academic, readers who take the media business seriously are given food for thought here. (Dec.)
Read More Show Less

Product Details

  • ISBN-13: 9780765806055
  • Publisher: Transaction Publishers
  • Publication date: 8/14/2000
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 416
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.93 (d)

Meet the Author

Leo Bogart (1921-2005) was an advertising strategist, executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author ofPreserving the Press,The Age of Television,Polls and the Awareness of Public Opinion, and Press and Public, among other titles.

Leo Bogart (1921-2005) was an advertising strategist, executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author ofPreserving the Press,The Age of Television,Polls and the Awareness of Public Opinion, and Press and Public, among other titles.

Read More Show Less

Table of Contents

Preface to the Transaction Edition
Acknowledgments
Introduction 3
I Fundamentals
1 What Are "The Media?" 15
2 The Media System 33
II Advertising as the Driving Force
3 The Presence of Advertising 65
4 Paying the Piper, Calling the Tune 93
5 Advertising by the Numbers 122
III Flaws and Failures of Commercial Culture
6 The Pursuit of Sensation 143
7 The News as Entertainment 174
8 Believing in the Make-Believe 203
IV Dynamics of Commercial Culture
9 The Manufacture of Taste 221
10 Managing Commercial Culture 247
11 Media Support and Media Substance 266
V Is There a Better Way?
12 Reform, Restructure, or Leave It Be? 287
App A Note on the Measurement of Expenditures on Media 325
Notes 328
Index 371
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)