Commercial Photography Handbook: Business Techniques for Professional Digital Photographers

Overview


Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while ...
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Overview


Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
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Editorial Reviews

From the Publisher

"Kirk has changed gears a bit to outline for photographers of all levels of skill and ambition what commercial photography is all about—what the important principles are, how commercial photographers work, and, last but not least, how you can make money in these 'down' times."  —theonlinephotographer.typepad.com

"Gives you nothing but real world 'stuff' that author Kirk Tuck has learned in making a successful business out of his photography for more than 20 years."  —sacramentoreviewofbooks.com

"An outstanding primer on starting and running a photography business."  — Prophotoresource.com

"The guide includes numerous color images (shots of food are prominent), and resources; a companion blog is available."  —SciTech Book News

theonlinephotographer.typepad.com
Kirk has changed gears a bit to outline for photographers of all levels of skill and ambition what commercial photography is all about—what the important principles are, how commercial photographers work, and, last but not least, how you can make money in these 'down' times.
Read More Show Less

Product Details

  • ISBN-13: 9781584282600
  • Publisher: Amherst Media, Incorporated
  • Publication date: 9/1/2009
  • Pages: 128
  • Sales rank: 1,306,063
  • Product dimensions: 8.50 (w) x 10.90 (h) x 0.30 (d)

Meet the Author

Kirk Tuck is an award-winning advertising photographer whose clients include Dell, Elle magazine, IBM, Motorola, Pharmaco, and Time Warner. He is the author of Minimalist Lighting: Professional Techniques for Location Photography. He lives in Austin, Texas.

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