Common Culture / Edition 7

Paperback (Print)
Rent from
(Save 75%)
Est. Return Date: 07/22/2015
Buy Used
Buy Used from
(Save 40%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $58.80
Usually ships in 1-2 business days
(Save 42%)
Other sellers (Paperback)
  • All (18) from $58.80   
  • New (6) from $102.90   
  • Used (12) from $58.80   

More About This Textbook


This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.

Read More Show Less

Product Details

  • ISBN-13: 9780205171781
  • Publisher: Longman
  • Publication date: 8/5/2011
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 592
  • Sales rank: 113,517
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.10 (d)

Table of Contents

Chapter 1: Reading and Writing About American Popular Culture

What Is Popular Culture?

Why Study Popular Culture?

Active Reading

“Barbie’s Shoes,” Hilary Tham

“Seen Through Rose-Tinted Glasses”: The Barbie Doll in American Society, Marilyn Ferris Motz

Reading Images

The Writing Process

Sample Student Essay

“Role-Model Barbie: Now and Forever,” Carolyn Muhlstein

Chapter 2: Advertising

Approaches to Advertising

“The Cult You’re In,” Kalle Lasn

“Advertising’s Fifteen Basic Appeals,” Jib Fowles

“How Advertising Informs to Our Benefit,” John E. Calfee

*“Jesus is a brand of jeans,” Jean Kilbourne

*The Future of Advertising

*“Interview with Mark Crispin Miller”

*“The Post Advertising Age,” Bob Garfield

*“The Brain: Marketing To Your Mind,” Alice Park

Chapter 3: Television

The Culture Influences of Television

*“Society's Storyteller: How TV Creates the Myths by which we Live,” George Gerbner

“Television Addiction Is No Mere Metaphor,” Robert Kubey and Mihaly Csikszentmihalyi

“Watching TV Makes You Smarter,” Steven Johnson

“Gin, Television, and Social Surplus,” Clay Shirkey


“Losing Our Religion,” Russell Peterson

“Amusing Ourselves to Death with Television News: Jon Stewart, Neil Postman, and the Huxleyan Warning,” Gerald J. Erion

“’Fake’ News versus ‘Real’ News as Sources of Political Information: The Daily Show and Postmodern Political Reality,” Jeffrey P. Jones

Chapter 4: Music

“Is Hip-Hop Dead? 5 Things That Killed Hip-Hop, ”J-Zone

*“Word: Jay-Z's Decoded and the language of hip-hop,” Kelefa Sanneh

*”The Year Hip-Hop Invented Sex,” Megan Carpentier

“The Miseducation of Hip-Hop,” Evelyn Jamilah

Music and Contemporary Culture

"The Money Note: Can the Record Business Be Saved?" John Seabrook

*“How to Save the Music Business,” Paul McGuiness

"Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music, Ian Inglis

Chapter 5: Technology

*“Engine of Liberation,” John Steele Gordon

“The Judgment of Thamus,” Neil Postman

*Our Computers, Ourselves

“Beyond Borders,” Robert Samuels

*“The Data-Driven Life,” Gary Wolf

*“Is Google Making Us Stupid,” Nicholas Carr

*“Meet your iBrain,” Gary Small & Gigi Vorgan

Chapter 6: Sports

Sport and Society

*”The Roar of the Crowd,” David P. Barash

“Life on the Edge,” William Dowell and the Editors of Time Magazine.

“Fixing Kids’ Sports,” Peter Cary, Randy Dotinga, and Avery Comarow.

*“Confessions of an Agent,” Josh Luchs, Josh, George Dohrmann, and David Epstein

“Champion of the World,” Maya Angelou

*Football: a gridiron case study

*“The Boy Who Died of Football,” Thomas Lake

*“Does Football Have a Future?” Ben McGrath

"The Unbeautiful Game," Adam Gopnik

Chapter 7: Movies

Film and American Culture

“The Way We Are,” Sydney Pollack

“Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity,” Jethro Rothe-Kushel

*“From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises,” Ashley Elaine York

“Raising the Dead,” Kyle Bishop

Two Contemporary Filmmakers

“A Fine Romance,” David Denby

“Freaks, Geeks, and Mensches,” Alex Wainer

*“Mama’s Gun,” Hilton Als

*“How Do You Solve a Problem Like Madea?” Benjamin: Svetkey, Margeaux Watson, and Alynda Wheat

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)