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BooklistIn 1993 Gottry's award-winning advertising company was on a roll, when suddenly clients started falling away in droves. As his professional and personal life crumbled around him, his business failed-but rather than declare bankruptcy, Gottry worked for eight years to pay back his debts.
The lessons he learned were formulated into the basis of this book, which can help the small-business owner set his or her priorities and avoid the pitfalls that many young entrepreneurs make. Gottry guides the reader through the six stages of the small-business "life cycle," from dreaming and planning through the practical stages of implementation and growth. He advises on how to capitalize on your own personal strengths in relation to employees, customers, and vendors. He also shows how to structure your day, remain sane, and keep your business alive without drowning in it and becoming a workaholic. There are lots of books on starting a business out there, but few that are this concise and straightforward.