Common Sense Drip Marketing: How To Nurture Your Customers To More Sales [NOOK Book]

Overview

97% of salesmen make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay ...
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Common Sense Drip Marketing: How To Nurture Your Customers To More Sales

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Overview

97% of salesmen make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed three amazing case studies. The first was about the Cancer Treatment Centers of America, which created tens of millions worth of net revenue. The second case study was with Brian Ruh from East Holstein, Wisconsin, who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion-dollar account by singing happy birthday over the phone into an answering machine. In this interview, you’ll hear these case studies and you’ll understand the power of this one marketing concept. If you take what you hear in the interview and implemented it in your business or implemented into another business, you could change the business forever. There has been no better time in history and no better software to make this process automatic.

Jim Cecil, founder and president, is an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales process training seminars for corporate teams and individuals. Jim is one of the top resource speakers for CEO groups such as The Executive Committee (TEC) and Financial Advisory groups like the International Association for Financial Planning (IAFP). He works personally with clients of all sizes, from AT&T and Microsoft to growing entrepreneurial businesses. Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group. Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Jim was named marketing man of the year in Asian trade. Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Previously, Mr. Cecil served with Smith-Corona Corporation in New York for some thirteen years in various marketing and sales positions. Additionally, he has consulted for clients across the country including Canon, Washington Natural Gas, Sharp Electronics, General Electric and Digital Equipment to name a few.
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Product Details

  • BN ID: 2940013330108
  • Publisher: Michael Senoff
  • Publication date: 10/3/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 27 KB

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