Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

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by Drayton Bird
     
 

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Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.See more details below

Overview

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Editorial Reviews

Booknews
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition of a guide initially published in 1982 demystifies positioning, media (examples included), birthing ideas, and other aspects of direct marketing in a conversational tone. Bird, a veteran British direct marketer who now runs his own company, concludes that it is time for the field to go full circle in favor of generalists over specialists. Lacks references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"If you read no other book on direct marketing you should find the time to read this one." — Direct Marketing International

"Read and re-read it.  It contains the knowledge of a lifetime." — David Oglivy

Product Details

ISBN-13:
9780749452070
Publisher:
Kogan Page, Ltd.
Publication date:
06/03/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
448
Sales rank:
1,169,715
File size:
6 MB

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From the Publisher
"Read and re-read it.  It contains the knowledge of a lifetime." — David Oglivy

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