Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

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by Drayton Bird
     
 

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the

Overview

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Editorial Reviews

Booknews
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition of a guide initially published in 1982 demystifies positioning, media (examples included), birthing ideas, and other aspects of direct marketing in a conversational tone. Bird, a veteran British direct marketer who now runs his own company, concludes that it is time for the field to go full circle in favor of generalists over specialists. Lacks references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"If you read no other book on direct marketing you should find the time to read this one." — Direct Marketing International

"Read and re-read it.  It contains the knowledge of a lifetime." — David Oglivy

Product Details

ISBN-13:
9780749452070
Publisher:
Kogan Page, Ltd.
Publication date:
06/03/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
448
Sales rank:
1,022,971
File size:
6 MB

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From the Publisher
"Read and re-read it.  It contains the knowledge of a lifetime." — David Oglivy

Meet the Author

Drayton Bird was Vice Chairman and Creative Director Worldwide of Ogilvy and Mather Direct, the world’s largest direct marketing firm.  Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small.  He is also the author of How to Write Sales Letters that Sell (also Kogan Page).

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Commonsense Direct and Digital Marketing 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago