Communicate or Die: Getting Results Through Speaking and Listeningby Thomas D. Zweifel
Often leaders have a great vision,but don't know how to communicate their strategies and turn them into results. Just as often,a company's staff has insight and information that never makes its way to the top. In short, the difference between a goodcompany and a great one may lie in itsability to communicate-internally andexternally. In Communicate or Die, Dr.
Often leaders have a great vision,but don't know how to communicate their strategies and turn them into results. Just as often,a company's staff has insight and information that never makes its way to the top. In short, the difference between a goodcompany and a great one may lie in itsability to communicate-internally andexternally. In Communicate or Die, Dr. Zweifel shows you how to achievebreakthrough performance simply by changing the way you speak and listen.Learn how to:.Become a master communicator whoinspires others..Harness the power of your speaking andlistening to shape reality..Avoid communication disasters of firmslike Bridgestone, AOL, Intel, and others..Climb the K2 of Listening-develop andsustain the Seven Listening Levels..Avoid the Four Deadly Sins of Speakingand minimize clutter in your language.
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Meet the Author
Thomas D.Zweifel is CEO of Swiss Consulting Group and a professor of leadership and cross-cultural man-agement at Columbia University.By focusing on unleashing the human spirit,he has coached hundreds of managers on five continents since 1984 to produce breakthrough results. Now he pours his secrets into a series of path-breaking books.
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The Matterhorn of Masterful Listening takes an entirely new look at listening, a must for all managers on every level. The book is must for every library, every business office and every manager's desk.
In Communicate or Die, Thomas Zweifel cuts right to the heart of the matter using clear language and illustrations (stories, pictures, tips) that provide the reader with practical, essential communication tools. The chapter on listening based on his 'Matterhorn of Masterful Listening' states that 'your results increase exponentially with the quality of your listening'. I doubt that most of us think in terms of the 'quality' of our listening - and the chapter explicity describes what this means and how to achieve it in communication. Mr. Zweifel does not pretend that improved communication will be easy - the 'Troubleshooting Manual' makes this very clear! But he brings a sense of love and humor to the rigorous practices he advocates that made me as a reader WANT to participate in the process - for myself personally and professionally, and in the best interests of humanity. That is a large result for a 99 page text!
What I was left with after reading this book is that virtually any problem can be solved through communication -- both speaking and listening. Given the kinds of problems we are facing today, Communicate or Die should be required reading for anyone in a position of leadership. We live in a world where everyone has so much to say, but how much of what is said and written is truly productive and makes a difference? And who is listening? Read this book.
Dr. Zweifel points out that communication is not only essential for making a living but for making a life. What is unique about this book of all the books and aritcles on this subject is the author's emphasis on listening. He gives many examples of global crises that can be averted by using the art of listening. The book is written with humor and insight and not one wasted word.