Communicate! / Edition 14

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Overview

Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text helps readers improve their communication competency by becoming proficient in using theory and research-grounded communication skills. Praised for its clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample speeches ground theory, increase comprehension, and help readers become skillful communicators. COMMUNICATE! engages students in active learning through theory, application and skill-building exercises including speech action step activities that guide students through the speech preparation process. The role of ethics in communication is integrated throughout the text, and students can also apply ethical principles to case situations.

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Editorial Reviews

From the Publisher
"...I particularly liked the skill building boxes as this reminds students that we are not simply covering communication principles but how to apply these principles in everyday life."

"Breaking down key points in speech preparation is essential in getting students to understand the entire process of creating a speech. I like how these [Speech Plan Action Steps] tackle each point one by one."

Booknews
This textbook introduces the major concepts of communication theory, and applies them to everyday situations. Interpersonal communication, group communication, and public speaking are covered. The tenth edition reflects the influence of the Internet on communication. The CD-ROM contains video of conversations and speeches, and interactive learning activities. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780840028167
  • Publisher: Cengage Learning
  • Publication date: 1/28/2013
  • Edition number: 14
  • Pages: 505
  • Sales rank: 238,790
  • Product dimensions: 8.50 (w) x 10.70 (h) x 0.80 (d)

Meet the Author

Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

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Table of Contents

Preface. UNIT I: PREQUEL: FOUNDATIONS OF COMMUNICATION. 1. Communication Perspectives. 2. Perception of Self and Others. 3. Intercultural Communication. 4. Verbal Messages. 5. Nonverbal Messages. 6. Listening. Sequel: What's Technology Got to Do with It? Foundations of Mediated Communication. UNIT II: PREQUEL: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS. 7. Interpersonal Relationships. 8. Interpersonal Communication. Sequel: What's Technology Got to Do with It? Mediated Interpersonal Communication in Relationships. UNIT III: PREQUEL: GROUP COMMUNICATION. 9. Communicating in Groups. 10. Group Leadership and Problem-Solving. Sequel: What's Technology Got to Do with It? Communicating in Virtual Groups. Unit IV: Prequel: Public Speaking. 11. Topic Selection and Development. 12. Organizing Your Speech. 13. Presentational Aids. 14. Language and Oral Style. 15. Delivery. 16. Informative Speaking. 17. Persuasive Speaking. Sequel: What's Technology Got to Do with It? Technology, Digital Media and Public Speaking. Appendix: Interviewing. References. Index.

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