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More About This Textbook
Overview
Known for its clear and concise writing style, this ground breaking and market-leading fundamentals of communication text focuses on skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become a skillful communicator. COMMUNICATE! encourages active learning through well-designed skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book will help you understand communication theory, and help you improve your communication skills. With co-author Deanna Sellnow joining the author team, the Thirteenth Edition of COMMUNICATE! incorporates important theoretical updates in the field and reflects issues and interests of today's college students.
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Meet the Author
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts—COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK—have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.
Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.
Table of Contents
PART I: FOUNDATIONS OF COMMUNICATION. 1. Communication Perspectives. 2. Perception of Self and Others. 3. Communicating Verbally. 4. Communicating through Nonverbal Behaviors. 5. Listening and Responding. PART II: INTERPERSONAL COMMUNICATION. 6. Communicating across Cultures. 7. Communicating in Relationships. 8. Managing Relationships. Appendix. Interviewing. PART III: GROUP COMMUNICATION. 9. Group Contexts and Participation. 10. Members' Roles and Leadership in Groups. PART IV: PUBLIC SPEAKING. 11. Developing Your Topic and Doing Your Research. 12. Organizing Your Speech. 13. Adapting Verbally and Visually. 14. Overcoming Speech Apprehension by Preparing Delivery. 15. Informative Speaking. 16. Persuasive Speaking.