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This book reviews current health risk communication strategies, and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses.
The book also provides a review of the methods and tools available for risk assessment, risk communication and priority setting, which are relevant not only to practitioners but to health planning more generally, and to many other areas of public health and policy.
It will be of interest not only to those involved in risk assessment or communication but to anyone interested in the role of science and the media in the political process.
Introduction, Dawn Hillier; View from the global village, Dawn Hillier; Cultural meaning of risk, Dawn Hillier; How do we perceive risks?, Woody Caan and Dawn Hillier; The art and science of health risk communication, Dawn Hillier; Amplification of risk: styles and approaches to contemporary health risk communication, Mary Northrop, Dawn Hillier and Poonam Thapa; Fast cars and cool cigarettes - resilience of risky behaviour in young people, Andy Stevens; Risk communication and the media, Shulamit Ramon; Social life of risk communication, Dawn Hillier; Communication shapes the world, Dawn Hillier; Bibliography; Index.