Communicating Risks and Benefits: An Evidence Based User's Guide: An Evidence Based User's Guide

Communicating Risks and Benefits: An Evidence Based User's Guide: An Evidence Based User's Guide

by Baruch Fischhoff
     
 

NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT - OVERSTOCK SALE -- Significantly reduced list price 

Need help communicating? If you are a medical /health care professional,business manager or student, this resource may assist you in your daily interactions. 

Effective risk communication is essential to the well-being

Overview

NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT - OVERSTOCK SALE -- Significantly reduced list price 

Need help communicating? If you are a medical /health care professional,business manager or student, this resource may assist you in your daily interactions. 

Effective risk communication is essential to the well-being of any organization and those people who depend on it.  Ineffective communication can cost lives, money and reputations.

Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications.  The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits.  

Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals.  The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

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Product Details

ISBN-13:
9780160901799
Publisher:
U.S. Dept. of Health and Human Services
Publication date:
03/08/2012
Pages:
240
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

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