Communication and Human Behavior / Edition 5by Brent D. Ruben, Lea P. Stewart
Pub. Date: 05/05/2005
Communication and Human Behavior offers students a broad introduction to the study of communication. Expansive yet integrated, rigorous yet readable, this text presumes that the study of communication in human affairs is a complex phenomenon with important and far-reaching effects. Employing a thorough description of a variety of approaches and using the/i>… See more details below
Communication and Human Behavior offers students a broad introduction to the study of communication. Expansive yet integrated, rigorous yet readable, this text presumes that the study of communication in human affairs is a complex phenomenon with important and far-reaching effects. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, Communication and Human Behavior presents the broad and colorful landscape of the field to students, outlines the history of communication study, and focuses on communication as a basic life process. Further, it develops an awareness of verbal and nonverbal codes used in sending and receiving messages, and examines the role of media in multiple contexts of human life.
New and Enduring Features
- An increased emphasis on the most up-to-date research in the field and how it relates to key aspects of students' everyday lives.
- “Research Profiles” highlight the work of contemporary scholars in the Communication field, allowing students to see what types of field research are currently being done and by whom.
- Several topics new to this edition include communication technology, family communication, and leadership.
- The text offers extensive and well-informed information on the nature of persuasion and the rhetorical basis of the field, making students aware of the power of language and of their need to consider their audience.
- A chapter on public speech communication introduces the fundamentals of speech communication and mass communication.
- Special topics like animal vs. human communication, ethical issues, diversity issues, gender issues, and intercultural communication show students how variously and completely the communication process shapes their lives.
- The text provides coverage of theory (and contemporary research) by discussing significant issues in communication theory both historically and in contemporary society, while demonstrating to students the relevance of communication theory for their lives.
“A useful, comprehensive overview of the communication discipline's major topic areas. I like the way the overall book is organized and ordered in its chapters. There is a natural flow
with later chapters building on earlier work.”
Julie Apker, Western Michigan University
“In short, this text is written to enhance teaching and effective learning using a variety of effective methods.”
Donna R. Munde, Mercer County Community College
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- Edition description:
- Product dimensions:
- 7.00(w) x 9.10(h) x 1.00(d)
Table of Contents
1. Introduction-Definitions and Theories.
Why Study Communication?
Theories: Guides for Analysis and Action.
Fundamentals of Communication.
Communication: A Definition.
Goals of Communication and Human Behavior.
2. The Field of Communication.
Early Communication Study.
The 1900s - 1930s: Development of Speech and Journalism.
The 1940s and 1950s: Interdisciplinary Growth.
The 1960s: Integration.
The 1970s and Early 1980s: Growth and Specialization.
The Late 1980s - 1990s: The Information Age.
The Twenty-First Century: Communication Study Today
3. The Evolution of Communication Theory
The Evolution of an Idea
The Twentieth Century
Communication Theory in the Twenty-First Century
Reflections on the Evolution of Communication Theory
4. Communication--A Basic Life Process.
Communication Processes in Animals and Humans.
Basic Functions of Communication.
Beyond S-M-R=E: The Adaptation Perspective.
5. Fundamentals of Human Communication.
The Communication Iceberg.
Visible Aspects of Communication.
Invisible Aspects of Communication.
6. Message Reception.
Retention - Memory.
Message (Information) Influences.
Technological and Environmental Influences.
An Active and Complex Process.
7. Verbal Messages.
Encoding and Decoding.
Process Versus Meaning-Centered Models of Communication
The Nature of Language.
Social and Public Communication.
8. Nonverbal Messages.
Similarities between Verbal and Nonverbal Communication.
Differences between Verbal and Nonverbal Communication.
Messages and Meanings: MS=MR.
The Tool-Making Animal.
Media and Their Functions.
Types of Media.
Evolution of Communication Media: From Smoke Signals to the Internet.
Impact of Media on Contemporary Life.
The International Scene.
Mediated Communication: A Mixed Blessing.
Media and the Quality of Life.
10. The Individual.
Reaction, Action, and Interaction.
Interpersonal Communication and Relationships.
Types of Relationships.
The Evolution of Relationships.
Factors That Influence Patterns.
Groups: Fiction and Fact.
Why People Join Groups.
Types of Groups.
Group Culture: Symbols, Rules, and Codes.
Roles and Responsibilities.
Conflicts in Groups.
Communication and Organizations.
Roles and Responsibilities.
14. Cultures and Societies.
The Nature of Culture.
The Relationship between Communication and Culture.
Characteristics of Culture.
The Role of Mediated Communication.
Societies--Complex Cultural and Communication Systems.
International Communication: The Global Village — Fact or Fiction.
15. Public and Mass Communication.
What Is Public and Mass Communication?
The Role of Public and Mass Communication.
Understanding Public Communication.
Understanding Mass Communication.
The Effects of Public and Mass Communication.
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