Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto / Edition 1

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto / Edition 1

by Donald P. Cushman, Sarah Sanderson King, Ted J. Smith III, William C. Adams
     
 

ISBN-10: 0791457400

ISBN-13: 9780791457405

Pub. Date: 07/02/2003

Publisher: State University of New York Press

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in

Overview

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm’s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

Product Details

ISBN-13:
9780791457405
Publisher:
State University of New York Press
Publication date:
07/02/2003
Series:
SUNY series, Human Communication Processes Series
Edition description:
New Edition
Pages:
163
Product dimensions:
6.40(w) x 8.96(h) x 0.37(d)

Table of Contents

Preface

1. The Benchmarking of Organizational Communication Best Practices

Part 1: Benchmarking Foundational Communication Processes

2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System

3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System

4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System

5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports
Ted Smith III and Williams C. Adams

Part 2: Limiting Factors in Implementing Best Practices

6. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit

7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works

8. Culture as a Limiting Factor: A Case Study of ABB

Part 3: The Significance of Benchmarking Backbone Communication Processes

9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory

Index

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