Communication Consultants in Political Campaigns: Ballot Box Warriors

Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg
     
 

ISBN-10: 027595207X

ISBN-13: 9780275952075

Pub. Date: 10/28/1997

Publisher: ABC-CLIO, Incorporated

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in

Overview

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning.

After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.

Product Details

ISBN-13:
9780275952075
Publisher:
ABC-CLIO, Incorporated
Publication date:
10/28/1997
Series:
Praeger Series in Political Communication Series
Edition description:
New Edition
Pages:
238
Product dimensions:
6.00(w) x 9.00(h) x 0.54(d)
Lexile:
1520L (what's this?)

Table of Contents

Series Foreword by Robert E. Denton, Jr.

A History of Political Consulting in America

Polling Consultants: The Intelligence Service of the Ballot Box Wars

Speech and Debate Consultants: The Infantry of the Ballot Box Wars

Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars

Newspaper and Radio Consultants: The Artillery of the Ballot Box Wars

Television Consultants: The Air Force of the Ballot Box Wars

The Future of Political Consulting: Tomorrow's Battlefields

Additional Readings

Index

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