Communication Design: Principles, Methods, and Practice

Communication Design: Principles, Methods, and Practice

by Jorge Frascara
     
 

ISBN-10: 1581153651

ISBN-13: 9781581153651

Pub. Date: 11/28/2004

Publisher: Skyhorse Publishing

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the

Overview

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.

Product Details

ISBN-13:
9781581153651
Publisher:
Skyhorse Publishing
Publication date:
11/28/2004
Pages:
240
Product dimensions:
5.99(w) x 8.97(h) x 0.49(d)

Table of Contents

Acknowledgmentsxi
Introductionxiii
1A Description of the Field1
Design and Communication3
The Designer and Other Professionals3
"Graphic Design" versus "Visual Communication Design"4
The Presence of the Designer in the Message5
Information, Redundancy, and Noise6
Reality and Creativity9
Creativity and Communication10
Communication and Aesthetics11
The Main Purpose of Visual Communication Design12
2Historical Context15
The Nineteenth Century17
The Twentieth Century22
The Design of Typefaces32
3Design Principles: Functional Requirements57
Perception and Meaning58
Language and Signification62
Communication63
Aesthetics74
4Methods and Planning91
Design Methods93
The Design Process95
The Design Process: Two Examples122
5The Practice: Professional Areas129
Design for Information129
Design for Persuasion138
Design for Education152
Design for Administration160
Elements and Systems167
Two Dimensions, Three Dimensions, and Movement167
6Computer Technologies and Communication Design169
The Computer as a Production Tool170
Design for Electronic Media172
7Culture and Society185
Conclusion189
Bibliography191
Index196

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