Communication Design: Principles, Methods, and Practice

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Overview

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.

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Product Details

  • ISBN-13: 9781581153651
  • Publisher: Skyhorse Publishing
  • Publication date: 11/28/2004
  • Pages: 240
  • Product dimensions: 5.99 (w) x 8.97 (h) x 0.49 (d)

Meet the Author

Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.

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Table of Contents

Acknowledgments xi
Introduction xiii
1 A Description of the Field 1
Design and Communication 3
The Designer and Other Professionals 3
"Graphic Design" versus "Visual Communication Design" 4
The Presence of the Designer in the Message 5
Information, Redundancy, and Noise 6
Reality and Creativity 9
Creativity and Communication 10
Communication and Aesthetics 11
The Main Purpose of Visual Communication Design 12
2 Historical Context 15
The Nineteenth Century 17
The Twentieth Century 22
The Design of Typefaces 32
3 Design Principles: Functional Requirements 57
Perception and Meaning 58
Language and Signification 62
Communication 63
Aesthetics 74
4 Methods and Planning 91
Design Methods 93
The Design Process 95
The Design Process: Two Examples 122
5 The Practice: Professional Areas 129
Design for Information 129
Design for Persuasion 138
Design for Education 152
Design for Administration 160
Elements and Systems 167
Two Dimensions, Three Dimensions, and Movement 167
6 Computer Technologies and Communication Design 169
The Computer as a Production Tool 170
Design for Electronic Media 172
7 Culture and Society 185
Conclusion 189
Bibliography 191
Index 196
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