Communication Games: The Semiotic Foundation of Culture

Communication Games: The Semiotic Foundation of Culture

by Eduardo Neiva
     
 

ISBN-10: 311019046X

ISBN-13: 9783110190465

Pub. Date: 05/18/2007

Publisher: De Gruyter

This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual

Overview

This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.

Product Details

ISBN-13:
9783110190465
Publisher:
De Gruyter
Publication date:
05/18/2007
Series:
Approaches to Applied Semiotics [AAS] Series, #5
Edition description:
New Edition
Pages:
317
Product dimensions:
6.10(w) x 9.06(h) x (d)
Age Range:
18 Years

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