Communication Games: The Semiotic Foundation of Culture

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This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.

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Editorial Reviews

From the Publisher
Over the past twenty years the insights of semiotics have inspired and guided research across the whole spectrum of the humanities - from anthropology to queer theory, from literary history to film studies, from philosophy to art history. Yet with time the imbalances and fault lines within the original core of semiotic theory have also emerged, or half emerged. Neiva names and defines a set of problems that semiotics must finally resolve - before the whole engine runs out of steam. A daring, inventive, passionately original book, this is essential reading for everyone concerned with culture, signs, meanings, subjects. Norman Bryson Blending social history with evolutionary biology, Eduardo Neiva shows how sexual selection impacts cultural practice through complex communicative exchange. Debunking conventional explanations of cultural development, the author employs a massive body of evidence ranging from the bloody battlegrounds of ancient conflict to the technologically-driven terrain of contemporary life to fashion an intriguing argument. James Lull, San Jose State University
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Product Details

  • ISBN-13: 9783110190465
  • Publisher: De Gruyter Mouton
  • Publication date: 5/1/2007
  • Series: Approaches to Applied Semiotics [AAS] Series, #5
  • Edition description: New Edition
  • Pages: 320
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.75 (d)

Meet the Author

Eduardo Neiva, University of Alabama, Birmingham, USA.

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