Communication in Responsible Business: Strategies, Concepts, and Cases

Communication in Responsible Business: Strategies, Concepts, and Cases

by Roger N. Conaway, Oliver Laasch
     
 

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing,

Overview

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Product Details

ISBN-13:
9781606493243
Publisher:
Business Expert Press
Publication date:
09/15/2012
Pages:
185
Product dimensions:
8.90(w) x 6.00(h) x 0.50(d)

Meet the Author

San Luis Potosi, Mexico; Professor of business; Tecnologico de Monterrey (ITESM)

San Luis Potosi, Mexico; Director of the Centre for Sustainability and Responsibility; Tecnologico de Monterrey (ITESM)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >