Communication In The Presidential Primaries / Edition 1

Communication In The Presidential Primaries / Edition 1

by Kathleen E. Kendall
     
 

ISBN-10: 0275968979

ISBN-13: 9780275968977

Pub. Date: 01/30/2000

Publisher: ABC-CLIO, Incorporated

Kendall provides a fascinating account of the role of speeches, debates, political advertisements, and media coverage of U.S. presidential primaries in the twentieth century, with predictions and recommendations for primaries of the future. There is much fresh, new, and surprising information, culled from archival research, content analysis of media coverage, and

Overview

Kendall provides a fascinating account of the role of speeches, debates, political advertisements, and media coverage of U.S. presidential primaries in the twentieth century, with predictions and recommendations for primaries of the future. There is much fresh, new, and surprising information, culled from archival research, content analysis of media coverage, and direct observation of the candidates and media on the campaign trail.

Product Details

ISBN-13:
9780275968977
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/30/2000
Series:
Series in Political Communication
Edition description:
New Edition
Pages:
274
Product dimensions:
6.00(w) x 9.00(h) x 0.62(d)
Lexile:
1390L (what's this?)

Table of Contents

Introduction: The Unique Rhetorical Situation of the Presidential Primary

Primary Rules and Their Impact on Communication

Speeches and Debates for Dozens…and Millions

Advertising in a Multi-Candidate Field

Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952

Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992

Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game

References

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >