Communication In The Presidential Primaries / Edition 1

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Overview

Kendall provides a fascinating account of the role of speeches, debates, political advertisements, and media coverage of U.S. presidential primaries in the twentieth century, with predictions and recommendations for primaries of the future. There is much fresh, new, and surprising information, culled from archival research, content analysis of media coverage, and direct observation of the candidates and media on the campaign trail.
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Editorial Reviews

Booknews
Kendall (communication, State U. of New York-Albany) examines and compares the nature of communication in presidential primaries from 1912 through 1996, focusing on five primary years at 20-year intervals: 1912, 1932, 1952, 1972, and 1992. Themes addressed include the effect of communication on the changing rules about primaries and the variable role of political parties; candidate speeches and debates; the use of paid advertising; the role of the mass media in the pre- and post-television ages; findings of the 1912-1992 period, compared with the experience of the 1996 primaries; and conclusions, projections, and recommendations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780275968977
  • Publisher: ABC-Clio, LLC
  • Publication date: 1/30/2000
  • Series: Series in Political Communication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 274
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.62 (d)

Meet the Author

KATHLEEN E. KENDALL is Associate Professor and Graduate Director in the Department of Communication, University at Albany, State University of New York.

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Table of Contents

Series Foreword
Acknowledgments
1 Introduction: The Unique Rhetorical Situation of the Presidential Primary 1
2 Primary Rules and Their Impact on Communication 29
3 Speeches and Debates for Dozens... and Millions 53
4 Advertising in a Multi-Candidate Field 91
5 Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 129
6 Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 161
7 Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game 203
Selected Bibliography 225
Index 245
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