Communication of Politics / Edition 1

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Overview

Learn how political marketing and public relations affect the electoral process!

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.

Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include:

  • a critical assessment of strategies used in the 2000 United States Presidential election
  • branding as a means of establishing party values and winning support
  • the expanding roles of polls, focus groups and Internet-based research on elections
  • the relationship between foreign affairs/diplomacy and media/public relations
  • Quangos (Quasi-Autonomous Non-Governmental Organizations)
  • and much more!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
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Editorial Reviews

Martin Evans
“SIGNIFICANT. . . . SETS THE STANDARD for this newly integrated discipline. Brings together the research, knowledge, and thinking of internationally respected academics in the areas of marketing, communications, and public relations. Chapters explore the use (and misuse) of marketing research in the political marketing communications press, the behavior of voters, and the use of marketing, branding, communications, and public relations techniques in communicating political messages to electorates in different cultural contexts.”
MMRS, MIDM, FCIM, MA, Editor, Journal of Consumer Behaviour; Senior Fellow, Cardiff Business School, University of Wales
Bertil Flodin
“AN IMPORTANT BOOK for anyone working in theory or practice with the convergence of political marketing and publications. . . . ILLUMINATES A NUMBER OF SIGNIFICANT DEVELOPMENTS. . . . The richness in angles of approach is impressive.”
PhD, Associate Professor and Senior Consultant, Con Brio Communications AB
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Product Details

  • ISBN-13: 9780789021595
  • Publisher: Taylor & Francis
  • Publication date: 1/28/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 198
  • Product dimensions: 6.00 (w) x 8.40 (h) x 0.50 (d)

Table of Contents

  • Editorial
  • The Merging of Public Relations and Political Marketing
  • Articles
  • The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange
  • News Management and New Managerialism: Quangos and Their Media Relations
  • New Labour: A Study of the Creation, Development and Demise of a Political Brand
  • Political Marketing Research in the 2000 U.S. Election
  • The 2000 American Presidential Election: Lessons from the Closest Contest in American History
  • Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs
  • Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?
  • Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections
  • Structural Models of Voter Behavior in the 2000 Polish Presidential Election
  • Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
  • Index
  • Reference Notes Included
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