Communication Skills for Business and Professions / Edition 1

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Based on the idea that while the field of communication is constantly changing, many basic communication skills remain the same, this new book helps readers master the foundational writing, speaking, and interpersonal communications skills crucial for career success. The authors' friendly writing style works hand-in-hand with a non-threatening, humorous presentation that makes the basics of communication lively and interesting. While the greatest proportion of material is devoted to such applications as business plans and funding proposals — the kind of communications most often used by the small businesses and professions — there is also substantial information on report writing and standardized communications, for those interested in large-scale corporate organizations.
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Product Details

  • ISBN-13: 9780133486087
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 1/11/1996
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 660
  • Product dimensions: 8.17 (w) x 10.25 (h) x 1.28 (d)

Table of Contents

Ch. 1 Consistency amid Change: The Future Is Today 2
Ch. 2 The Need for Communication Skills: Career Builder or Career Breaker 24
Ch. 3 Human and Organizational Needs: Communication, Motivation, and Success 54
Ch. 4 Appropriate Language Use: The Way We Word 80
Ch. 5 Proven Communication Principles: Four Pillars of Effectiveness 110
Ch. 6 Media and Technology: Quantum Leaps Daily 136
Ch. 7 Communication with a Diverse Audience: Cross-Cultural Realities 162
Ch. 8 Planning and Managing Writing: How to Write It Right 184
Ch. 9 Projecting Professionalism: Writing with Class 214
Ch. 10 Writing Routine, Informative, and Goodwill Messages: Simple, Quick, and Powerful 238
Ch. 11 Writing Disappointing or Unfavorable Messages: Clarity with Sensitivity 276
Ch. 12 Persuasive and Sales Messages: Getting Results 308
Ch. 13 Communicating about Employment: From Resume to Interview 352
Ch. 14 Using Reports and Proposals: Organizing and Articulating Thoughts 394
Ch. 15 Writing the Report: Getting It Down on Paper 422
Ch. 16 Active Listening: The Master Key 454
Ch. 17 Preparation of the Presentation: Briefings and Oral Presentations 474
Ch. 18 Delivery of Oral Presentations: Conveying Your Message with Impact 498
Ch. 19 The Visual Presentation of Information: Getting the Picture 524
Ch. 20 Participation in Meetings and Teams: You Can't Go On Meeting Like This 548
Reference Tool One: A Review of Grammar, Punctuation, and Usage 567
Reference Tool Two: How to Organize and Format Documents 599
Reference Tool Three: Quick Review Checklists 627
Reference Tool Four: Research Techniques for Business and Professional Communication 633
Notes 655
Index 661
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