Communication Technology and Human Development: Recent Experiences in the Indian Social Sector by Avik Ghosh | 9780761934387 | Hardcover | Barnes & Noble
Communication Technology and Human Development: Recent Experiences in the Indian Social Sector

Communication Technology and Human Development: Recent Experiences in the Indian Social Sector

by Avik Ghosh
     
 

ISBN-10: 0761934383

ISBN-13: 9780761934387

Pub. Date: 02/28/2006

Publisher: SAGE Publications

The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the author

Overview

The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the author's personal experience, this book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behaviour change in the Indian context.

Lucidly written and providing numerous insights, this book will be invaluable for all those involved in development communication and rural development. It will also attract the attention of students of mass communication, social marketing, and advertising/public relations, and those in the voluntary sector.

Product Details

ISBN-13:
9780761934387
Publisher:
SAGE Publications
Publication date:
02/28/2006
Pages:
296
Product dimensions:
5.50(w) x 8.50(h) x (d)

Table of Contents

Introduction
PART ONE: HISTORICAL PERSPECTIVE
Communication and its Role in Development
Search for an Alternative Development Paradigm
Alternative to Broadcasting
Some International Experiences
Networks and Movements
Communication and Human Development
A New Approach
PART TWO: RECENT EXPERIENCES IN INDIA
Use of Communication for Literacy and Empowerment
Population
Bringing About Behaviour Change
Reaching Development to the Rural Poor
Conclusion
Communication Challenges in India

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