Communication Technology Update and Fundamentals / Edition 13

Communication Technology Update and Fundamentals / Edition 13

by August E. Grant
     
 

ISBN-10: 0240824563

ISBN-13: 9780240824567

Pub. Date: 07/31/2012

Publisher: Taylor & Francis

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact

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Overview

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies.

New to this edition: • New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why’s than the how’s of comm. tech • New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence. • As always, every chapter is updated to reflect the latest trends on the topic • Brand new! Instructor’s manual with testbank and sample syllabus • Website - brand new for this edition. Chapter-by-chapter additional coverage of technologies and further resources. Continually updated.

• Gives students and professionals THE latest information in all areas of communication technologies
• The companion website offers updated information to this text, plus links to related industry resources
• New focus on mobile commerce, digital television, cinema technologies, digital audio, ebooks, and much more

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Product Details

ISBN-13:
9780240824567
Publisher:
Taylor & Francis
Publication date:
07/31/2012
Edition description:
Older Edition
Pages:
336
Sales rank:
1,416,768
Product dimensions:
8.50(w) x 10.80(h) x 0.70(d)

Table of Contents

Section I - Introduction; Chapter 1 The Umbrella Perspective on Communication Technology; Chapter 2 Historical Perspectives on Communication Technology; Chapter 3 Understanding Communication Technologies; Chapter 4 The Structure of Communication Industries; Chapter 5 Regulation and Communication Technologies

Section II - Electronic Mass Media; Chapter 6 Digital Television; Chapter 7 Multichannel Television Services; Chapter 8 Online Video/IPTV; Chapter 9 Interactive Television; Chapter 10 Radio Broadcasting; Chapter 11 Digital Signage; Chapter 12 Cinema Technologies

Section III - Computers & Consumer Electronics; Chapter 13 Personal Computers; Chapter 14 E-books; Chapter 15 Video Games; Chapter 16 Home Video; Chapter 17 Digital Audio; Chapter 18 Digital Photography Section IV - Networking Technologies; Chapter 19 Telephony; Chapter 20 The Internet & the World Wide Web; Chapter 21 Social Networks; Chapter 22 Broadband and Home Network; Chapter 23 Telepresence

Section V - Conclusions; Chapter 24 Topical Chapter/Mobile Commerce; Chapter 25 Conclusions

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