Communication Theory: Media, Technology and Society / Edition 1

Communication Theory: Media, Technology and Society / Edition 1

by David Holmes
     
 

ISBN-10: 0761970703

ISBN-13: 9780761970705

Pub. Date: 04/28/2005

Publisher: SAGE Publications

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the

Overview

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

Product Details

ISBN-13:
9780761970705
Publisher:
SAGE Publications
Publication date:
04/28/2005
Edition description:
New Edition
Pages:
272
Product dimensions:
6.14(w) x 9.21(h) x (d)

Table of Contents

INTRODUCTION - A SECOND MEDIA AGE?
THEORIES OF BROADCAST MEDIA
THEORIES OF CYBERSOCIETY
THE INTERRELATION BETWEEN BROADCAST AND NETWORK COMMUNICATION
INTERACTION VERSUS INTEGRATION
TELECOMMUNITY

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