Communications Media in the Information Society

Overview

Communications Media in the Information Society introduces you to mass media as they were and as they will be on tomorrow's information superhighway. Straubhaar and LaRose explore mass media and advanced information technology, helping you grasp the knowledge base, skills, and perspective that cut across the industries. With a balance of behavioral and critical perspectives, they encourage you to consider the effects and implications of the media as they evolve, ultimately preparing you to thrive in a new ...
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Overview

Communications Media in the Information Society introduces you to mass media as they were and as they will be on tomorrow's information superhighway. Straubhaar and LaRose explore mass media and advanced information technology, helping you grasp the knowledge base, skills, and perspective that cut across the industries. With a balance of behavioral and critical perspectives, they encourage you to consider the effects and implications of the media as they evolve, ultimately preparing you to thrive in a new communications environment.
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Product Details

Table of Contents

1 The Changing Communications Media Environment 2
2 Theories of Communications Media 24
3 The Evolution of the Information Society 44
4 Economic Issues in Communications Media 68
5 Communications Media Policy and Ethics 88
6 Globalization of Communications Media 114
7 Print Media: Newspapers, Books, and Magazines 144
8 Audio Media: Radio and Recorded Music 172
9 Visual Media: Television, Film, and Home Video 202
10 Multichannel Media 234
11 The Telephone Industry 258
12 The Computer Industry 286
13 The Information Services Industry 316
14 Communications Media in the Workplace 342
15 The Advertising Industry 364
16 The Public Relations Industry 388
17 Effects of Mass Media 410
18 The Social Impacts of Information Technologies 434
Appendix Consumer Issues in the Information Society 456
Glossary 471
Index 483
Photo Credits 490
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