Community Health Promotion Ideas That Work

Community Health Promotion Ideas That Work

by Marshall W. Kreuter, Lawrence W. Green, Matthew W. Kreuter, Nicole A. Lezin
     
 

ISBN-10: 0763704083

ISBN-13: 9780763704087

Pub. Date: 11/28/1997

Publisher: Jones & Bartlett Learning, LLC

Community Health Promotion Ideas That Work, Second Edition aims to narrow the gap between what is currently being implemented in health education and promotion and what actually works. Updated with new chapters and chapter content, this edition shares the latest knowledge and experience gained by researchers and practitioners to help others plan and apply successful

Overview

Community Health Promotion Ideas That Work, Second Edition aims to narrow the gap between what is currently being implemented in health education and promotion and what actually works. Updated with new chapters and chapter content, this edition shares the latest knowledge and experience gained by researchers and practitioners to help others plan and apply successful community health promotion programs. Case stories, based on the triumphs and struggles of practitioners in the field, combine theory and practice and provide a practical frame of reference for the critical issues and principles of effective community health promotion.

Product Details

ISBN-13:
9780763704087
Publisher:
Jones & Bartlett Learning, LLC
Publication date:
11/28/1997
Series:
Health Science Series
Edition description:
Older Edition
Pages:
206
Product dimensions:
6.15(w) x 9.22(h) x 0.48(d)

Table of Contents

List of Figuresix
List of Tablesxi
Prefacexiii
About the Authorsxix
Chapter 1Finding True North1
Case Story: Why Do We Do What We Do?1
Case Analysis5
Why Did Linda Undertake the Stress Management Project?5
What Do Dr. Jameson's Actions Tell Us?6
How Would You Assess the Approach Linda Took in Implementing Her Stress Management Project?12
Realistically, Can a Staff Person Have Any Influence on Setting Program Priorities?14
Summary15
Endnotes16
Chapter 2Using Diverse Sources of Data17
Case Story: Let's Take a "Comprehensive" Approach17
Prologue17
The Staff Meeting18
Thinking It Through22
Input from the Epidemiologist25
The First Draft28
The Draft32
Four Months Later32
Case Analysis34
Types and Sources of Public Health Data35
Helpful Resources and Models35
Step 1Prepare for the Community37
Step 2Collect Data for the Core Indicators37
Step 3Identify Locally Appropriate Indicators and Collect Data37
Step 4Organize and Analyze Data, Compile the Findings, and Disseminate the Information37
Step 5Establish a System to Monitor Indicators over Time38
Step 6Identify Challenges and Opportunities Related to Health Status38
Finding Data38
People: Experience, Perception, and Wisdom41
A Cautionary Note41
Using Local Data to Stimulate Local Action42
Local Use of Data43
Summary48
Endnotes48
Chapter 3Promoting Participation for Health51
Case Story: The Court of Public Opinion51
Case Analysis59
Participation59
Why Is Participation Important?60
Building Political and Public Support67
Heightening Public Awareness: Strategic Thinking73
Summary75
Endnotes76
Chapter 4What's the Plan? Is It Working?79
Case Story: What Causes the Causes?79
Case Analysis87
Assumptions88
The Targets for Change88
Step 1List Risk Factors88
Step 2Differentiate Between Behavioral and Environmental Factors89
Step 3Shorten the List89
Step 4Determine Factor Importance90
Step 5Determine Changeability90
Step 6Create a Matrix93
Step 7Set Objectives95
Identifying the Causes96
Generating Predisposing, Reinforcing, and Enabling Factors98
G'Day: Australia's Diagnostic Approach99
Evaluation: Staying on Course104
Finding Evaluation Evidence: An Example109
Summary112
Endnotes113
Chapter 5Theory Applied115
Case Story: The Old Horse115
Case Analysis122
Theory: A Primer123
Is the Theory Relevant to My Problem?125
How Does the Theory Help Me Understand Targets for Change?125
How Does the Theory Help in the Selection or Development of an Intervention Method or Tactic?125
Theory Summaries126
Health Belief Model126
Self-Efficacy128
Theory of Reasoned Action131
Diffusion of Innovations Theory133
Community Capacity, Coalition-Building, and Social Capital Theories138
Summary143
Endnotes144
Chapter 6Tactics147
Case Story: Checkmate147
Case Analysis152
Six Principles152
Principle 1Use Objectives to Stay Focused152
Principle 2Make Informed Decisions153
Principle 3Don't Reinvent the Wheel153
Principle 4There Is No Such Thing as a Free Lunch153
Principle 5To Maximize Effectiveness, Strategically Combine Multiple Tactics to Influence Complex Problems154
Principle 6Be Creative154
Health Communication: Follow the Signposts155
Signpost 1What Can Health Communication Do for You?155
Signpost 2With Whom Are You Trying to Communicate?156
Signpost 3What Does It Cost Your Audience to Hear Your Message?157
Signpost 4What Do You Want to Say?158
Signpost 5How Will the Message Get to Your Audience?159
Media Advocacy: Addressing the "Manufacturers of Illness"161
Enter Media Advocacy and Politics162
Some Practical First Steps163
If You Don't "Frame It" Correctly, They Aren't Likely to Get It!165
The Key: Anticipation166
Scenario166
Policy, Regulatory, and Environmental Actions168
Policy and Regulatory Actions168
Environmental Interventions174
Reminders or "Prompts"175
Be Ready to Use "Evidence"176
Tailoring: Combining Technology with Theory177
What Is Tailoring?177
Tailoring Works!178
How Are Tailored Materials Created?179
Coordinate Multiple Tactics184
Summary186
Endnotes186
Chapter 7Steering Versus Rowing191
Case Story: Jameson191
Case Analysis197
Management and Organizations198
Essential Services199
Strategic Planning199
Benchmarking202
Private- and Public-Sector Enterprises202
Budgeting204
Management and Individuals205
Information Flow205
The Supervisory Relationship206
Professional Development207
Professional Identity207
Summary208
Endnotes208
Index209

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