A Companion to Media Studies / Edition 1

Hardcover (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $2.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (11) from $2.99   
  • New (7) from $62.28   
  • Used (4) from $2.99   


A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.

  • Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
  • Provides an accessible point of entry into this expansive and interdisciplinary field
  • Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
  • Now available in paperback for the course market.
Read More Show Less

Editorial Reviews

From the Publisher
"The present volume provides an overall perspective on the subject and is thus an extremely valuable resource. ...Contributors are distinguished scholars in their fields, who in addition to providing fresh analyses include extensive notes and bibliographies. Summing Up: Essential. The best of the best in a crowded field; upper-division undergraduates through faculty and professionals, including two-year technical students." CHOICE (of the hardcover edition)

“[the essays] are bright and engaging and will no doubt encourage thought, discussion, and debate amongst their readers.” Reference Reviews

“An excellent resource, with many contributions prompting insights and reflections beyond their subject matter.”Journal of Contemporary History

Read More Show Less

Product Details

Meet the Author

Angharad N. Valdivia is Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities (1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).
Read More Show Less

Table of Contents

Notes on Contributors
Introduction 1
1 Feminist Media Perspectives 19
2 New Horizons for Communication Theory in the New Media Age 40
3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50
4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72
5 Approaches to Media History 93
6 Ethical Issues in Media Production 115
7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137
8 Media Production: Individuals, Organizations, Institutions 157
9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188
10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209
11 Constructing Youth: Media, Youth, and the Politics of Representation 227
12 The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247
13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272
14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293
15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311
16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337
17 The Cultural Revolution in Audience Research 360
18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382
19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399
20 Race and Crime in the Media: Research from a Media Effects Perspective 421
21 The Appeal and Impact of Media Sex and Violence 437
22 The Role of Interactive Media in Children's Cognitive Development 461
23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480
24 Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495
25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513
26 Expanding the Definition of Media Activism 529
27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548
28 Intellectual Property, Cultural Production, and the Location of Africa 565
Index 578
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)