A Companion to Media Studies / Edition 1

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Overview

A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.
  • Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
  • Provides an accessible point of entry into this expansive and interdisciplinary field
  • Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
  • Now available in paperback for the course market.
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Editorial Reviews

From the Publisher
"The present volume provides an overall perspective on the subject and is thus an extremely valuable resource. ...Contributors are distinguished scholars in their fields, who in addition to providing fresh analyses include extensive notes and bibliographies. Summing Up: Essential. The best of the best in a crowded field; upper-division undergraduates through faculty and professionals, including two-year technical students." CHOICE

"This text is the perfect complement to a wide-range of courses on media and society. Valdivia has done a grand job in bringing together the influential scholars in media studies offering both a survey of the field and a richness of the voices." Norma Pecora, Ohio University

"Valdivia has compiled an extraordinarily useful, coherent, and well-articulated book. She provides one of the best overviews of ‘media studies’ that I have read; presents an especially useful introductory essay that coheres the whole; and has brought together a stellar set of authors writing in terrains that exemplify both current interests and fundamental issues." Brenda Dervin, Ohio State University

"[the essays] are bright and engaging and will no doubt encourage thought, discussion and debate amongst their readers." Reference Reviews

"[A]n excellent resource, with many contributions prompting insights and reflections beyond thier subject matter." Journal of Contemporary History

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Product Details

Meet the Author

Angharad N. Valdivia is Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities (1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).
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Table of Contents

Notes on Contributors
Acknowledgments
Introduction 1
1 Feminist Media Perspectives 19
2 New Horizons for Communication Theory in the New Media Age 40
3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50
4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72
5 Approaches to Media History 93
6 Ethical Issues in Media Production 115
7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137
8 Media Production: Individuals, Organizations, Institutions 157
9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188
10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209
11 Constructing Youth: Media, Youth, and the Politics of Representation 227
12 The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247
13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272
14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293
15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311
16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337
17 The Cultural Revolution in Audience Research 360
18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382
19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399
20 Race and Crime in the Media: Research from a Media Effects Perspective 421
21 The Appeal and Impact of Media Sex and Violence 437
22 The Role of Interactive Media in Children's Cognitive Development 461
23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480
24 Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495
25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513
26 Expanding the Definition of Media Activism 529
27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548
28 Intellectual Property, Cultural Production, and the Location of Africa 565
Index 578
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