A Companion to Television / Edition 1

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A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century

  • Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future
  • Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects
  • Essays are by an international group of first-rate scholars

For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/

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Editorial Reviews

From the Publisher
“Janet Wasko, one of our most distinguished media analysts, has assembled a veritable ‘dream team’ of authors to write about television. Drawing on multiple disciplinary and theoretical perspectives, this impressive new volume will shift our thinking profoundly about an object that continues to fascinate and frustrate both those who will its demise, and those who welcome its triumphs.”
Toby Miller, University of California, Riverside

“We need more accounts of television that really push at the interconnections of economy, institution and culture. This ambitious collection, often comparative and historical, hits the spot admirably.”
John Corner, University of Liverpool

“The volume comprehensively maps the terrain of television studies with an impressive line-up of authors. Each provides a state-of-the-art overview of a key topic, resulting in a stimulating diversity of historical, international, and multidisciplinary perspectives.”
Sonia Livingstone, London School of Economics

"Jaent Wasko’s book provides a wealth of information, interesting analyses, and fruitful theoretical discussions."
Historical Journal of Film, Radio and Television

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Product Details

Meet the Author

Janet Wasko is Professor in the School of Communication and Journalism at the University of Oregon. Her many books include Hollywood in the Information Age: Beyond the Silver Screen (1994), Consuming Audiences? Production and Reception in Media Research (1999), Understanding Disney: The Manufacture of Fantasy (2001), and How Hollywood Works (2003).

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Table of Contents

Introduction 1
1 The development of television studies 15
2 Critical perspectives on television from the Frankfurt School to postmodernism 29
3 Television and history 51
4 Our TV heritage : television, the archive, and the reasons for preservation 67
5 Television as a moving aesthetic : in search of the ultimate aesthetic - the self 103
6 Locating the televisual in golden age television 126
7 Television production : who makes American TV? 142
8 Who rules TV? : states, markets, and the public interest 157
9 Public broadcasting and democratic culture : consumers, citizens, and communards 174
10 Culture, services, knowledge : television between policy regimes 199
11 Television advertising as textual and economic systems 217
12 Watching television : a political economic approach 238
13 Keeping "abreast" of MTV and Viacom : the growing power of a media conglomerate 256
14 The trade in television news 270
15 Configurations of the new television landscape 291
16 The study of soap opera 308
17 The shifting terrain of American talk shows 324
18 Television and sports 337
19 "Where the past comes alive" : television, history, and collective memory 361
20 "How will you make it on your own?" : television and feminism since 1970 379
21 Television and race 395
22 Television, public spheres, and civic cultures 411
23 Television and public opinion 433
24 Reality TV : performance, authenticity, and television audiences 449
25 A special audience? : children and television 468
26 Local community channels : alternatives to corporate media dominance 489
27 Latin American commercial television : "primitive capitalism" 503
28 Television in China : history, political economy, and ideology 521
29 Japanese television : early development and research 540
30 Change and transformation in South African television 558
31 Television in the Arab East 580
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